What is Heroic?
"More wisdom in less time"
Your training platform for life.
Where ancient wisdom meets modern science, and personal growth meets collective action.
HEROIC adjective You, at your best—fully activated and showing up with wisdom, discipline, love, and courage as you close the gap between who you're capable of being and who you're actually being, in service to something bigger than yourself. |
The Complete System for Human Flourishing
Heroic is a complete system for becoming your best self—combining ancient wisdom and modern science into practical daily action.
It helps you get more wisdom in less time, and— most importantly—turn that wisdom into a better life.
Not just information. Transformation.
Not just theory. Practice.
Not just motivation. Mastery.
This is Heroic. This is you. This is us.
At It's Core, Heroic Provides:
 The Knowledge The world's best wisdom—distilled and ready to apply.
|  The Practice Wisdom without action is just philosophy. You can apply Heroic's tools and principles in your own life through:
The Heroic App Puts it all in your pocket:
The App transforms insight into action and action into lasting change. |
The Community & Support You don't have to do this alone. Heroic offers multiple levels of support, so you can grow in the way that serves you best:
Individual excellence + Collective support = Sustainable transformation |
The Result A systematic path to living with more Energy, Work, and Love—rooted in the timeless ideal of Areté.
ARETÉ (Greek): Excellence or virtue in every moment. Becoming the best version of yourself. This isn't about perfection. |
The Three Pillars: Energy, Work, Love
Heroic optimizes the three fundamental domains of human flourishing
Optimize your vitality—sleep, nutrition, movement, and recovery—to create the physical and mental foundation for showing up at your best. |
Maximize your productivity and purpose by focusing your energy where it matters most and aligning your work with meaning. |  Love Deepen your relationships and build authentic connection through compassion, gratitude, and service to something bigger. |
Who is Heroic For?
Anyone ready to level up.
Whether you're:
- Optimizing your health
- Building a business
- Strengthening relationships
- Overcoming challenges
- Seeking deeper purpose and meaning
Heroic meets you where you are—and helps you rise to your next level, whatever that means for you.
You don't need to be perfect to start.
You just need to be ready.
Heroic Origins
Where it all started
Heroic was founded by Brian Johnson, a philosopher-CEO with an audacious mission: help 51% of humanity flourish by 2051. For over two decades, Brian studied more than 600+ of the world's best personal development books—from ancient Stoic philosophy to cutting-edge positive psychology. He distilled the timeless wisdom and modern science into practical tools that actually work. After 10,000+ hours coaching individuals and working with organizations ranging from startups to Fortune 100 companies, Brian created Heroic: a comprehensive system that moves people from theory to practice to mastery. But here's what makes it different: Heroic isn't just another program. It's a Public Benefit Corporation with a mission written into its charter. The goal isn't just profit—it's human flourishing on a global scale. |
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Proven by Research, Validated by Reality
This isn't feel-good philosophy. It's science-backed transformation.
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Why It Works: |
Ancient Wisdom + Modern Science
Heroic integrates 2,000+ years of Stoic philosophy with contemporary research from positive psychology, neuroscience, and behavioral science. You get the best of both worlds.
Theory → Practice → Mastery
Most programs stop at information. Heroic moves you to implementation and ultimately mastery. Knowledge is useless without application. Simple, Repeatable, Daily |
What Makes Heroic Different?
Most programs give you information Most programs are all theory Most programs leave you alone Most programs focus on one area Most programs lack evidence Most programs are complicated | → → → → → → | Heroic gives you transformation Heroic is theory + practice + mastery Heroic provides community and support Heroic integrates Energy, Work, and Love Heroic is backed by research and proven by elite performers Heroic is simple, practical, and sustainable |
Your Path to Flourishing
The Heroic Ecosystem offers practical, science-backed programs and daily tools to help you live, love, and lead at your best—rooted in ancient wisdom and validated by modern research.
Attend a Workshop
Experience Heroic in a dynamic, hands-on session. Learn the core frameworks of Energy, Work, and Love and leave with immediately usable tools.
See Upcoming Workshops →
Heroic App
Your daily companion to set and hit Energy/Work/Love targets, celebrate wins, and stay consistent—in minutes a day. Connect with other heroes with Heroic Social—a social network of positive humans cheering on your heroic journey.
Download the App →
Heroic Mastery
The daily training platform for flourishing. Access 26 lessons, live coaching with Brian Johnson, habit tracking tools, 700+ Philosopher’s Notes, and a global community of 100,000+ members.
Explore Heroic Mastery →
Philosopher’s Notes & +1s
Bite-sized wisdom from 700+ of the world’s greatest books—distilled into actionable insights and short daily “+1” videos to keep you inspired.
Browse the Library →
Work with a Heroic Coach (1-on-1 or Group)
Bring Heroic’s frameworks to life with personalized guidance.
Certified Heroic Coaches help you build structure, accountability, and momentum—tailored to your goals, your schedule, and your unique challenges.
Sessions available individually or as part of small coaching cohorts.
Find a Heroic Coach → (link to Heroic.us/coaches or your local Heroic AZ contact page)
Heroic Coach Certification
A 300-day immersion in ancient wisdom + modern behavioral science + coaching skills. Transform yourself—and learn to help others do the same.
Learn About Certification →
Workshop Instructor Training (HWIT)
Take your Heroic practice to the next level by leading transformational workshops.
Certified Instructors facilitate Heroic experiences within organizations, schools, and local communities.
Explore Instructor Training →
Rock Your Goddess Life
A specialized Heroic course for women, led by Alexandra Johnson—helping women cultivate strength, serenity, and self-mastery through daily practice and embodied wisdom.
Learn More →
Where Heroic AZ Fits In
A global movement. A local community. One shared mission.
Heroic is the global system—the training, the tools, the curriculum, the collected and shared wisdom. |
Heroic AZ is the local community—the in-person gatherings, the Arizona chapters, the faces you see and hands you shake and friends you make. |
We believe both matter. The global wisdom and the local connection.
The individual practice and the community support.
The online learning and the in-person celebration.
That's why we exist.
To bring Heroic to Arizona. To create spaces where you can:
- Learn the practices
- Share your Hero Bars
- Celebrate your wins
- Support others in their journey
- Build authentic friendships
- Contribute to something bigger than yourself
To help Arizona flourish. So together, we can help the world flourish.
The Heroic Mindset
Core principles that guide the practice.
Theory → Practice → Mastery |
| Knowledge is the starting point. Practice is the path. Mastery is the goal. We move from knowing to doing to becoming. |
Energy First |
| You can't do anything without energy. Optimize your foundation first: sleep, movement, nutrition, recovery. |
Today > Someday |
| The only day that matters is today. Not tomorrow's perfect plan—today's imperfect action. |
+1 Philosophy |
| Small, consistent improvements compound into extraordinary results. Just 1% better each day. |
Identity > Outcomes |
| Don't just set goals. Become the person who naturally achieves those goals. Transform identity, not just behavior. |
In Service |
| Your best self exists to serve something bigger. Excellence without purpose is empty. Serve others, serve the mission. |
Antifragile |
| Don't just endure challenges—grow stronger because of them. Stress + recovery = growth. |
Areté |
| The ancient Greek concept of excellence and living up to your highest potential. This is the Heroic standard. |
Eudaimonia |
| Human flourishing—living with virtue—when you consistently close the gap between who you’re capable of being and who you’re actually being, in service to something bigger than yourself. |
You are the Hero We've Been Waiting For
Not someday. Not when you're "ready." Now.
This is your training platform for life.
This is your community.
This is your time.
Rise up. Close the gap. Change the world.
Join Us
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STAY CONNECTED Join our statewide mailing list for updates on events, inspiration, and community highlights. | CONTACT US |
Heroic Arizona (Heroic AZ) is a financially and legally independent Arizona 501c3 membership organization under Charter from Heroic Public Benefit Corporation (Heroic).
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