As an entrepreneur, engineer, and leader, I have learned that the secret to success lies in one simple principle: making things happen. This mindset has guided me through founding McIntosh Engineering, co-founding with my son Kyle MAC6 and Conscious Capitalism Arizona, and now, with Stephanie Clerge co-foundering Heroic Arizona. Inspired by Steve Chandler’s 100 Ways to Motivate Yourself—specifically a recent Plus 1 shared this week, this philosophy of action, courage, and doing drives my personal and professional growth.
Chandler’s book resonates deeply with this approach. He writes, “Replace worry with action. Don’t worry. Or rather, don’t just worry. Let worry change into action. When you find yourself worrying about something, ask yourself the action question, “What can I do about this right now?” This idea was a cornerstone of my leadership at McIntosh Engineering. We faced complex engineering, customer and people challenges that could paralyze a team with indecision. I’d tell my colleagues, “When I’m gone, err on the side of making things happen.” Stalling out of fear of making the wrong move kills momentum. Even if a decision isn’t perfect, it’s a step forward—a learning opportunity to sharpen our aim.
We call this our “ready, fire, aim” mentality. In life and business, we rarely have all the information for a flawless decision. Instead, we aim roughly, take the shot, and adjust based on what we learn. When Kyle and I co-founded MAC6, a co-working and co-manufacturing space, we didn’t have every detail figured out. We had a vision, acted, and refined our model as we went. Similarly, with Conscious Capitalism Arizona, we launched with a commitment to purpose-driven business, acting and iterating to build a thriving community. At Heroic Arizona, we continue this approach, hosting weekly Roundtables every Thursday from 11 AM to noon at MAC6, where we share Heroic Philosophers Notes and Plus 1s—like the one on Chandler’s book that inspired this blog.
Chandler’s concept of “Creation vs. Reaction” also hits home. He notes, “You can create your own plans in advance so that your life will respond to you.” As an engineer, I’m a planner by nature. I believe in preparation, but I’ve learned that planning must be an active, ongoing process, not a barrier to action. I often say, “All good things take time,” but that doesn’t mean waiting for the perfect plan. It’s about balancing thoughtful preparation with decisive action. I encourage our teams to plan but always lean toward doing. A plan without action is just a daydream.
This balance has been key to my success. At McIntosh Engineering, we faced moments of doubt—fear of making the wrong move could have stopped us. But we leaned on Chandler’s wisdom: “Fear of doing it can only be cured by doing it.” By taking action, even when uncertain, we built confidence and momentum. Each decision, right or wrong, was a chance to learn and grow. This mindset turned challenges into opportunities and brought MAC6, Conscious Capitalism Arizona, and Heroic Arizona to life.
I invite you to embrace the “make things happen” mentality. Don’t let fear of failure or the pursuit of perfection hold you back. As Chandler reminds us, “The greater part of courage is having done it before.” Take that first step, even if it’s imperfect. Join us at our Heroic Arizona Roundtables every Thursday at MAC6 to experience this philosophy in action. Share insights from Philosophers Notes, discuss Plus 1s, and connect with a community committed to growth.
In life and leadership, the path to success is paved with action. Ready, fire, aim. Make things happen, learn, and keep moving forward. That’s how we grow, lead, and create a life of impact.
Scott McIntosh is the founder of McIntosh Engineering, co-founder of MAC6 and Conscious Capitalism Arizona with his son Kyle McIntosh, and co-founder of Heroic Arizona with another partner. Join their weekly Heroic Arizona Roundtables every Thursday from 11 AM to noon at MAC6 to share Philosophers Notes and Plus 1s. Learn more at heroicaz.us.
On Thursday evening, March 27, 2025, the Heroic Arizona Education Launch Event ignited a movement to reshape education, aligning with the ambitious global vision of Heroic: "Training the Next Generation of Heroes to Change the World." Promoted as a night to "explore how heroic principles can transform education”, the event delivered profound inspiration and actionable insights, spotlighting Heroic Arizona’s role as a trailblazer in a scalable, research-backed initiative poised to impact millions. Anchored by an expansive and deeply personal keynote from Navajo educator Shaun Martin, and elevated by a dynamic panel discussion, the evening marked a bold step toward equipping students and educators to thrive—starting in Arizona and rippling outward.
A Foundation in Navajo Philosophy Meets Heroic Vision
Shaun Martin opened the event with an extended exploration of hózhó, a foundational Navajo concept meaning balance, harmony, beauty, and a holistic way of life. "You can’t have all good and no bad," he explained, emphasizing that hózhó is about accepting life’s dualities—joy and struggle—as opportunities for growth. He delved into its linguistic richness, noting how it morphs into bahózhó (happiness), najóí (beauty), and hózhógo (going forward in beauty), each variation a thread in Navajo prayers, ceremonies, and daily existence. Martin shared how hózhó reflects a worldview where all beings—humans, animals, insects, plants, and elemental forces like wind and rain—are "persons" with male or female energies, interconnected in a living tapestry. "A male rain is hard and aggressive; a female rain is a soft drizzle," he illustrated, painting a picture of balance in nature and humanity.
This philosophy, he argued, offers a lens for education that prioritizes relationships and resilience over rigid metrics—a direct parallel to Heroic Education’s seven core objectives, like "Forge Antifragile Confidence" and "Optimize the Big 3 (Energy, Work, Love)." Martin recounted a personal moment from a healing ceremony, where his grandfather asked, "How do you define yourself?"—a question that lingered unanswered, pushing him to reflect on identity beyond roles like runner or principal. "It’s about progression, not just achievement," he said, aligning hózhó with Heroic’s mission to integrate ancient wisdom and modern science for flourishing. This synergy framed the night, bridging Navajo tradition with a global call to transform education.
A Tale of Resilience: From Trauma to Triumph
Martin’s keynote unfolded into a raw, multi-generational narrative of resilience, embodying Heroic’s ethos of turning adversity into strength. He began with his father’s harrowing experience in the 1950s, forcibly taken by soldiers to a boarding school under the U.S. government’s "Kill the Indian, Save the Man" initiative. "They shaved his hair, washed his mouth with soap for speaking Navajo," Martin recounted, detailing how his father, at ten, ran away multiple times, trekking through winter nights along the Little Colorado River wash to reach home. "When he saw the glow of the hogan’s fireplace, everything inside became warm again," he said, evoking the smell of cedar and his grandmother’s embrace—a testament to resilience amid trauma.
Martin then pivoted to his own story, starting with a vivid first-grade memory: drawing sheep brains as his favorite food, only to be dragged by the neck to the principal’s office by a horrified teacher. "I’d do anything to be out in the desert instead," he recalled, contrasting this with the pivotal influence of Coach Lohman in sixth grade, who saw his potential and set firm yet loving expectations. "Our kids come to school to be loved so they can learn, and we send them home with hope," Martin emphasized, a mantra echoing Heroic’s focus on faculty empowerment and student transformation. He traced his path to becoming a Division I athlete, ultra-marathoner—running 103 miles to retrace his father’s escape—and now a principal on the Navajo Nation, where he’s shaped first days of school to be welcoming, not wounding. "The leaders of 2051 are in school today," he urged, amplifying Heroic’s urgency to equip them now.
Martin also wove in cultural teachings, like the four reasons Navajo run—celebration, prayer, learning, and healing—instilled by his father at age ten. "You speak to Mother Earth through your feet; you yell to let the holy people know you’re alive," he said, connecting physical acts to spiritual growth. This narrative of overcoming historical trauma while embracing tradition underscored Heroic’s belief that "small, intentional actions shape the future," a cornerstone of its scalable impact.
Education in Crisis: A Global Challenge, Local Solutions
Martin didn’t shy away from education’s stark realities, aligning with Heroic Education’s recognition of a "mental health crisis, social disconnection, and growing distractions." Citing pre-COVID data, he noted the U.S.’s 36th global ranking in diploma quality and quantity, and a chilling 85% correlation between third-grade reading struggles and future prison beds—issues magnified on the Navajo Nation amid poverty and limited resources. "It’s literally a matter of life and death," he warned, tying this to Heroic’s $1.7 billion SEL (Social Emotional Learning) market opportunity, with 83% of principals adopting such curricula. Yet, he balanced this with hope, sharing how his students—many now teachers, coaches, and leaders—thrive through a Navajo-infused, student-centered approach. "Progress is our success," he said, reflecting hózhó and Heroic’s proven results in resilience and purpose. Heroic Arizona’s launch tackled this crisis head-on, proving Arizona’s readiness to lead in this global movement.
Panel Discussion: Local Innovators, Global Impact
The panel showcased how Heroic Arizona operationalizes Heroic Education’s scalable model—starting with faculty, integrating SEL, and aiming for 10,000 schools by 2030. Each panelist tied local efforts to this global vision.
Tom Norwood (Chinle Heroic Education Pilot Program) Norwood reflected on his involvement in a Heroic pilot program bringing Heroic Education principles to Shaun Martin’s students in Chinle, Arizona, on the Navajo Nation. Expressing gratitude for Martin’s inspiring keynote, Norwood highlighted having shadowed Martin for a day, witnessing students run up to hug their principal—a testament to his blend of warmth and high standards. He described the pilot as an exciting collaboration with Chinle’s athletic department, aiming to integrate Heroic’s tools like daily practices and resilience training to support student growth, aligning with Martin’s vision of sending kids home with hope.
Heroic Arizona: A Catalyst for Global Change
Heroic Education’s sustainable model—$100 per student annually, faculty training, and coach certifications—finds a bold champion in Heroic Arizona. The event’s $10,000 scholarship from the McIntosh Family Foundation for Navajo students and plans for an April Community Building Event (fifth Tuesday!) reflect the initiative’s compounding growth path. With 200+ instructors and a science-validated app, Heroic aims to reach millions by 2051. Arizona’s launch, blending Martin’s hózhó with this framework, positions it as a flagship, proving local action can drive global impact.
Defining Ourselves, Changing the World
Martin closed with a challenge to define identity through virtues, not titles. "I define myself by hózhó—living in balance, seeking experiences, valuing inspiration, enduring, exploring, reflecting, and laughing," he said, aligning with Heroic’s "Know the Ultimate Game." This expansive reflection—rooted in a lifetime of running, leading, and learning—capped a night that united a tribe at Heroic Arizona to scale this vision globally.
Heroic Arizona’s bold step on March 28 wasn’t just an event—it was a declaration: the time to train tomorrow’s heroes is now, and Arizona is leading the charge.
Join the Movement Today in support of 51% of humanity flourishing by 2051.
Join Cristy Guleserian and Heroic Arizona on March 27th for an evening of inspiration as we unveil our HeroicAZ Education Program—a game-changing initiative revolutionizing how students and educators thrive.
Meet Cristy Guleserian: Visionary Educator, Transformational Leader, Champion of Inclusion
Cristy Guleserian is at the forefront of education innovation, leading with creativity, care, and compassion. As the Executive Director of Principled Innovation at Arizona State University’s Mary Lou Fulton Teachers College, she works to integrate ASU’s 9th design aspiration, Practice Principled Innovation, into culture, curriculum, and practice. Passionate about designing inclusive environments where all people feel seen, heard, and valued, Cristy has dedicated her career to reshaping education for the better.
With a background as Director of Social Emotional Learning and Character Development Programs at Casa Center for Positive Social Change and experience as an Interpersonal Communications Consultant across education, business, nonprofits, and healthcare, Cristy brings a wealth of knowledge on human-centered learning and leadership.
Heroic Education: A Game-Changer for Students & Educators
Imagine a school where students don’t just survive—they thrive. Heroic Education is a multiyear journey designed to build self-mastery, resilience, and purpose in middle and high school communities. Using evidence-based strategies, students and educators gain practical tools for academic, emotional, and social success.
A Cultural Learning Experience: Navajo Wisdom Meets Heroic Excellence
This event will also highlight how ancient wisdom complements modern education. Shaun Martin—educator, world-class ultramarathoner, and expert in Navajo traditions—will share insights on harmony and resilience in learning.
What to Expect on March 27th
Panel Member Cristy Guleserian – Learn from her experience leading transformative education initiatives Cultural Insights – Discover how Navajo traditions enhance modern learning Networking & Collaboration – Connect with passionate educators and leaders Heroic Tools & Resources – Learn how to integrate Heroic into your school or community
Join the Movement – RSVP Now!
This is more than an event—it’s a mission to transform education and empower the next generation. Secure your spot today at HeroicAZ.us and be part of something truly extraordinary.
Let’s make history—together. See you on March 27th!
Mark your calendars for March 27th and experience an evening of inspiration as Jason Viyar and Heroic Arizona unveil Heroic Education—a game-changing initiative revolutionizing how students and educators thrive.
Meet Jason Viyar: Visionary Leader, Elite Coach, Transformational Mentor
At the forefront of this movement is Jason Viyar—a force for excellence and impact. With 15+ years of leadership in the military, education, and business, he has dedicated his life to unlocking human potential. A West Point graduate and former Army officer, Jason now mentors the next generation, equipping them with the confidence, resilience, and purpose to thrive. Through his high-impact Heroic workshops, he has empowered hundreds to step into their greatness—proving that with the right mindset and guidance, anything is possible.
Jason Viyar in Action: The Benedictine High School Success Story
At Benedictine High School, Jason has seamlessly woven Heroic principles into the school’s culture, empowering students to step into their best selves. The results? Higher grades, greater self-discipline, and an energized student body.
"Hearing about Arete and aligning my actions with my deepest values gave me clarity. I’m now working to express the best version of myself in everything I do—academically, personally, and socially." – Heroic High School Student
"This isn’t just another program—it’s a movement that is transforming our entire school." – Heroic High School Faculty Member
✅ Higher Life Satisfaction & Purpose – Measurable increases among students and staff✅ GPA Transformation – Integrating Heroic helped GPA jumps from 3.0 to 3.54✅ Confidence & Focus – Students report greater engagement, resilience, and future readiness
Guest Speaker Jason Viyar – Experience his inspiring journey and the transformative power of Heroic Education Cultural Insights – Discover how Navajo traditions enhance modern learning Networking & Collaboration – Connect with passionate educators and leaders Heroic Tools & Resources – Learn how to integrate Heroic into your school or community
By Scott McIntosh
As a grandfather to four incredible grandkids, I’ve come to see the world through a different lens—one that’s focused not just on the present, but on the kind of future I want to leave behind for them and for others. That’s a big part of why I co-founded Heroic Arizona (Heroicaz.us) and why I’m so passionate about events like the one we’re hosting on March 27, 2027 (Register Here). This isn’t just another gathering—it’s an opportunity for parents and grandparents to step into a movement that’s transforming the lives of young people, starting with our own families.
I believe we all want the same thing: a world where our kids and grandkids can thrive, not just survive. Heroic Arizona is about making that vision a reality, and it starts by empowering all of us—students, teachers, parents, and grandparents—to work together toward a culture of resilience, purpose, and excellence. Here’s why I think every parent and grandparent should care about this event and the mission behind it.
Extending Heroic Education Beyond the Classroom: Empowering Parents & Grandparents
The truth is, education doesn’t end when the school bell rings. What happens at home shapes our kids just as much—if not more—than what happens in the classroom. That’s why Heroic Education, the backbone of what we’re building at Heroic Arizona, goes beyond school walls to bring parents and grandparents into the fold.
We’re not just teaching students how to be leaders and build strong character—we’re giving you the same tools, training, and community support to reinforce those lessons at home. When I think about my grandkids, I want them to see the values of resilience, self-mastery, and purpose reflected not just in their teachers, but in me, their parents, and the people they look up to most.
Why This Matters
Here’s what gets me excited about this approach—and why I think it’ll resonate with you too:
For me, this is personal. I co-founded Heroic Arizona because I want my grandkids—and every child in our community—to inherit a world that’s better than the one we’ve got now. That starts with us, at home.
How It Works
So, what does this look like in practice? If your child or grandchild attends a Heroic Education school, you’re not on the sidelines—you’re part of the team. Here’s what you get:
Heroic App & Content: Daily lessons, guided practices, and habit-tracking tools that sync up with what the kids are learning. It’s like a playbook for building resilience and purpose together. Heroic Community & Training: Webinars, workshops, and exclusive content that turn us into active partners in our kids’ growth. I’ve seen how powerful it is to learn alongside my grandkids—it’s a game-changer. Live Events & Coaching: Events like the one on March 27 give us a chance to come together—parents, grandparents, students, and teachers—to build a shared vision for what’s possible.
Our upcoming event is the perfect way to see this in action. It’s not just a one-off—it’s a chance to join a movement that’s already making waves in Arizona and beyond.
The Power of Full-Spectrum Transformation
Here’s where it all comes together: when students, teachers, and families are all on the same page, something incredible happens. Schools stop being just places to learn—they become ecosystems where leadership and character take root and grow.
By bringing Heroic principles into every part of a student’s life—school, home, and community—we’re not just setting them up for the next grade or the next milestone. We’re equipping them to lead and flourish for decades. That’s the legacy I want for my grandkids, and it’s why I’m inviting you to join us.
Why You Should Join Us on March 27
The event on March 27, 2027 (Register Here) isn’t just for educators or students—it’s for us, the parents and grandparents who want to be part of something bigger. It’s a chance to see how Heroic Arizona is bridging the gap between school and home, and how you can play a role in shaping the future—one child at a time.
I’ll be there, thinking about my grandkids and the world I want for them. I hope you’ll be there too, thinking about yours. Together, we can make a difference that lasts.
Scott McIntosh Co-Founder, Heroic Arizona Proud Grandfather of Four
Mark your calendars for March 27th and step into an evening of inspiration, connection, and bold ideas as Heroic Arizona unveils a groundbreaking initiative. We’re launching Heroic Education—a visionary program weaving ancient wisdom, modern science, and practical tools into classrooms across Arizona. At the heart of this special event? A celebration of Navajo culture and its timeless lessons, paired with innovative strategies to empower students, educators, and communities like never before.
What’s Heroic Education All About?
Imagine a school where students don’t just survive—they thrive. Heroic Education is a multiyear journey to transform middle and high school communities by building antifragility, self-mastery, and purpose. Through daily, weekly, and quarterly practices, we’re equipping students and educators with tools to shine academically, emotionally, and socially.
This isn’t just a feel-good idea—it’s a response to real challenges:
Rising Anxiety: With student stress and disengagement on the rise, schools need solutions that work.
Holistic Growth: Administrators want programs that foster resilience, character, and a sense of purpose.
Proven Impact: Heroic Education delivers scalable, evidence-based tools that fit seamlessly into existing curricula.
Spotlight: Shaun Martin and the Navajo Way
Our launch event shines a light on Shaun Martin, an extraordinary educator and leader from Chinle in Northeastern Arizona. Shaun’s story is one of harmony—blending Navajo traditions with modern education to nurture well-rounded students. Rooted in the “Diné way”—a worldview of balance, community, and respect for nature—his approach offers a powerful complement to Western ideals of individualism and progress. Oh, and did we mention he’s a world-class ultramarathoner? Shaun’s life and work are living proof that cultural heritage and cutting-edge learning can go hand in hand.
A Cultural Learning Experience
This isn’t just an event—it’s a chance to dive into Navajo culture and see how it can enrich education. The Navajo perspective emphasizes interconnectedness and harmony, offering a refreshing contrast to Western priorities. By bridging these worlds, we’re fostering collaboration and creating learning spaces that honor diverse voices.
Powered by Heroic Public Benefit Corporation
We’re not doing this alone! Heroic Public Benefit Corporation (Heroic.us) is fueling this initiative with free access to the Heroic Premium app and additional resources. These tools are designed to promote resilience, growth, and well-being—ensuring the Navajo community and beyond have what they need to succeed long-term.
Beyond Navajo: Expanding Across Arizona
While Navajo culture takes center stage, the evening will also unveil new partnerships and focus areas in Greater Phoenix and beyond. Heroic Arizona is on a mission to revolutionize education statewide—stay tuned for exciting updates!
Keynote by Shaun Martin: Hear Shaun’s vision for blending Navajo values with modern learning.
Networking: Connect with educators and leaders passionate about inclusive, culturally rich education.
Heroic Tools: Discover how our resources can supercharge personal and professional growth.
Why You Should Be There
This is more than an event—it’s a movement. You’ll explore the richness of Navajo culture, witness the future of education, and join a community that values diversity and innovation. Together, we’re building a brighter, more inclusive tomorrow.
RSVP Now!
Don’t miss out—secure your spot at HeroicAZ.us and join us on March 27th for an unforgettable evening of learning, celebration, and collaboration. Let’s transform education, one inspired step at a time.
At Heroic Arizona (HeroicAZ), we’re on a mission to ignite personal and collective flourishing across our community and beyond, aligning with the global Heroic Movement’s bold vision: to see 51% of humanity thriving by 2051. As an independent nonprofit dedicated to transformative education and meaningful impact, we know that achieving this ambitious goal requires collaboration with exceptional partners who share our passion for growth and excellence. That’s why we’re thrilled to spotlight Kolbe Corp as one of our esteemed corporate partners—a company that brings unparalleled expertise and a proven framework to help individuals and organizations unlock their instinctive strengths.
Why Kolbe Corp is a Game-Changer for HeroicAZ
Kolbe Corp isn’t just a partner; it’s a powerhouse of insight and innovation in the realm of human potential. For decades, Kolbe has been a leader in helping people understand how they naturally take action—through their unique conative strengths—rather than focusing solely on what they know or how they feel. This approach, grounded in the Kolbe Wisdom™, offers a refreshing and practical way to boost productivity, fulfillment, and teamwork. Whether it’s through their renowned assessments, workshops, or consulting services, Kolbe empowers individuals and businesses to operate at their best by embracing who they are at their core.
For HeroicAZ, having Kolbe as a corporate partner is invaluable. Their expertise aligns seamlessly with our commitment to fostering antifragile confidence, forging excellence, and activating potential in everyone we reach. Kolbe’s tools and methodologies enhance our educational programs, giving participants actionable insights they can apply immediately—whether in their personal lives, workplaces, or communities. Great partners like Kolbe amplify our impact, ensuring that every event, workshop, and initiative we offer is enriched with cutting-edge resources and a deep understanding of what drives human success.
Interested in joining forces with us? Learn more about becoming a corporate partner with HeroicAZ here and help us shape a flourishing future together!
Stephanie Clergé: A Visionary Leader and Co-Founder of Heroic Arizona
At the heart of this partnership—and HeroicAZ itself—is the incredible Stephanie Clergé, Vice President of People and Product Development at Kolbe Corp and a co-founder of Heroic Arizona. Stephanie is a dynamo of leadership and inspiration, blending her extensive experience in human resources, coaching, and strengths-based development with an unwavering commitment to making a positive difference. With degrees from Stanford and Babson, years of leadership at Intel, and a passion for empowering others, Stephanie brings a unique blend of rigor and heart to everything she does.
As a Certified Heroic Workshop Instructor, Stephanie has been instrumental in bringing the Heroic Movement to Arizona, co-founding HeroicAZ alongside Scott McIntosh to create a local hub for transformation. Her vision? To build a community where people can thrive by tapping into their innate strengths and living with purpose. And next week, she’s leading an extraordinary event that you won’t want to miss!
Join Us Next Week for an Unforgettable Learning Experience
Mark your calendars for an amazing opportunity to learn directly from Stephanie at the upcoming HeroicAZ event on February 27, 2025! Hosted at https://heroicaz.us/event-6034890, this event promises to be a powerful deep dive into activating your heroic potential. Stephanie will be at the helm, guiding attendees through a transformative experience that blends Kolbe’s strengths-based insights with Heroic’s practical tools for flourishing in energy, work, and love.
This isn’t just another workshop—it’s a chance to connect with a community of like-minded individuals, gain clarity on your unique strengths, and leave with a roadmap to live more intentionally. Whether you’re a professional looking to elevate your leadership, an entrepreneur seeking clarity, or simply someone ready to take the next step in your personal growth journey, this event is for you. Spaces are limited, so secure your spot now at https://heroicaz.us/event-6034890 and get ready to be inspired!
Why Partnerships Like Kolbe Matter
HeroicAZ thrives because of partners like Kolbe Corp—organizations that bring not just resources, but a shared ethos of empowerment and impact. Kolbe’s commitment to helping people work smarter, not harder, complements our efforts to create a world where flourishing isn’t a luxury, but a reality for all. Together, we’re building a movement that’s bigger than any one of us—a movement that starts with individuals like you stepping up to own their potential.
So, come be a part of it! Join us next week to experience Stephanie Clergé’s leadership firsthand and see why Kolbe Corp is such a vital piece of the HeroicAZ puzzle. And if your organization is inspired to make a difference alongside us, explore how you can become a corporate partner at https://heroicaz.us/partners. Together, with partners like Kolbe and leaders like Stephanie, we’re forging a brighter, bolder future—one event, one strength, one person at a time.
See you on February 27th!
In today’s educational landscape, too often the focus is on teaching students to pass standardized tests rather than on fostering their growth as individuals and members of their communities. Heroic Arizona is taking a stand against this limited approach, launching an initiative that prioritizes character development, self-mastery, and purpose—because when we create good citizens, academic success naturally follows.
On March 27, we are hosting a groundbreaking event that brings together the philosophies of three visionary leaders who exemplify this philosophy: Shaun Martin, Chad Gestson, and Jason Viyar. Each of these leaders has demonstrated in their own way that when education is centered around community, culture, and personal development, students thrive—not just in their academics, but in their lives.
Shaun Martin: Integrating Navajo Culture into Education
Our keynote speaker, Shaun Martin, is an esteemed educator and leader from the Navajo Reservation in Northern Arizona. Shaun’s work demonstrates how traditional Navajo teachings—rooted in community, balance, and a deep connection to nature—can coexist with and enhance modern education.
“What’s awesome about our school is that we’re a public school, so we have all these state standards we’re required to teach. But instead of just drilling those standards into students, we take our culture as the centerpiece and build the curriculum around it. We use what they already know—their culture—to teach them about these standards,” Martin explains.
"This cultural integration builds a strong foundation of confidence and pride. Students who experience success in the classroom take that pride home, inspiring their families to embrace healthier habits and a growth mindset."
“When they come home with their chest puffed out, they say, ‘If I can do it, Mom, you can do it! Let’s start walking every morning. You make me run anyway, why not join me?’”
By focusing on the whole person—rather than just academics—Shaun has helped transform not only his students but their entire communities.
“When they’re successful at school, they’re taking it home and making their homes successful. That’s how you change communities. That’s how you change lives.”
Dr. Chad Gestson: Leadership in Action
Dr. Chad Gestson has spent his career proving that education is most effective when it is focused on developing students as individuals first. I first met Chad in 2011 when he was the principal of Camelback High School. At the time, I was promoting the idea of Conscious Capitalism, and Chad was completely open-minded to allowing me to bring Junior Achievement into the school with the Conscious Capitalism theme. His willingness to embrace this philosophy—building good citizens first, with grades naturally following—was in perfect alignment with his own leadership approach.
Chad later became superintendent of the Phoenix Union High School District, where he applied this same philosophy across more than 20 schools, proving its effectiveness at scale. Today, he continues this mission through leadership and education initiatives, ensuring that the focus remains on holistic student development.
Jason Viyar & Heroic Education: A Systematic Approach to Thriving Schools and Students
Jason Viyar has been leading the charge in bringing Heroic Education into schools. Most recently, he has introduced Heroic workshops to a diverse high school in Cleveland, Ohio, gathering compelling data on the program’s impact on students’ confidence and academic performance.
Heroic Education is a multiyear program designed to transform school communities by fostering antifragility, self-mastery, and purpose. The initiative addresses the growing need for holistic well-being solutions in schools, offering scalable and evidence-based programs that integrate seamlessly into existing curricula.
What Heroic Education Delivers:
Bringing It All Together: The Heroic Arizona Vision
While Shaun Martin, Chad Gestson, and Jason Viyar each have their own unique approaches, they all share a common belief: Education should focus on developing good citizens first, and academic success will naturally follow.
This event is not just a gathering of like-minded educators—it is the launch of Heroic Arizona’s initiative to bring Heroic Education into high schools across the state. By learning from Shaun’s community-driven approach, Chad’s leadership in urban education, and Jason’s structured implementation of Heroic, we are building the foundation for a transformational shift in Arizona’s schools.
Join us on March 27 as we ignite a movement to create schools that don’t just teach to a test, but cultivate thriving, purpose-driven citizens who are prepared to succeed in school, work, and life. Together, we can redefine education in Arizona.
Are you ready to level up your ability to serve, lead, and make a difference? Heroic Arizona invites you to an exclusive event where personal and professional growth collide in a powerful way. As part of our commitment to helping individuals reach their highest potential, we are thrilled to offer participants a free Kolbe A™ Index assessment and a transformative workshop led by Stephanie Clergé, Kolbe’s VP of People.
Why Should Heroic Members Care About Kolbe?
At Heroic, we are dedicated to helping each of us be the best version of ourselves today and every day. The Kolbe A™ Index aligns perfectly with this mission, providing deep insight into how we instinctively take action. If we are committed to being heroes—helping others become the best they can be—then it is crucial that we truly know ourselves and those we serve, whether they are employees, customers, family members, or members of our community.
The Kolbe A™ Index doesn’t measure intelligence or personality; instead, it reveals your natural method of problem-solving and action. Understanding your Kolbe result and those of the people around you helps you communicate more effectively, reduce friction, and work in harmony with others' unique strengths. In short, the more we understand ourselves and others, the more effective we become as leaders, collaborators, and heroes.
What to Expect at the Event
Each participant will receive a complimentary Kolbe A™ Index assessment, a powerful tool that helps you unlock your natural strengths. Then, Stephanie Clergé, an expert in Kolbe’s methodologies, will guide us through an engaging and interactive workshop designed to help you:
Synergy Between Heroic and Kolbe: A Winning Combination
Heroic is built on the foundation of helping us live with virtue, purpose, and excellence every day. Kolbe provides the self-awareness and team-awareness tools needed to take that commitment to the next level. By understanding ourselves and those around us at a deeper level, we unlock our ability to lead with clarity, serve with impact, and create meaningful change.
Heroic Arizona is proud that Kolbe Corp is a Corporate Partner with Heroic Arizona, reinforcing our shared mission of empowering individuals and organizations to reach their highest potential.
If you are serious about optimizing your potential and becoming a better leader, teammate, and community member, this event is a must-attend.
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Elevate Humanity: Join Heroic Arizona
Scott McIntosh
Heroic Arizona Co-Founder and Chairman
Last night marked an inspiring start for Heroic Arizona’s monthly gatherings, held at MAC6 from 5:30 to 7:00 p.m., with over 25 enthusiastic participants joining the journey toward personal and community growth. Twenty attendees gathered in person, and six joined virtually to connect, collaborate, and explore Heroic’s vision for Arizona. We are thrilled by the turnout, engagement, and shared commitment to creating a community dedicated to flourishing.
A Meeting of Mission and Vision
The evening began with a warm welcome from the Heroic Arizona team, led by co-founders Scott McIntosh and Stephanie Clerge, who shared their excitement and gratitude with attendees. Together, they introduced Heroic’s mission of helping 51% of the population flourish by 2051. The session dove into the heart of Heroic’s philosophy, emphasizing community building and personal growth through the transformative power of the “Soul Force Equation.” This powerful concept sparked thought-provoking discussions about the importance of energy, focus, and consistency in pursuing one’s best self.
As a highlight, attendees watched a video from the recent Heroic launch event and enjoyed an engaging networking exercise. Members were encouraged to find someone new, introduce themselves, and share a win or a moment of gratitude from the day. This exercise set the tone for connection and openness, laying the foundation for meaningful relationships within the Heroic Arizona community.
Learning from Athens and Planning Ahead
A central discussion focused on the recent Heroic Activation Event in Athens, Greece, which some attendees had the privilege to experience firsthand. Bradley Lewis and Tiffany Mitchell, who are now Heroic-certified Level 2 Workshop Instructors, shared stories from this life-changing event. They spoke of the routines, practices, and supportive network that have helped them achieve personal transformations and deepen their connection to Heroic’s mission. Their experiences served as a vivid reminder of the power of community and the potential Heroic Arizona has to create a similarly transformative environment here.
With enthusiasm high, the group turned its attention to the future of Heroic Arizona, discussing plans to grow the local community and foster an Arizona chapter rooted in shared values and personal growth. Conversations included the benefits of membership, more structured coaching sessions, and a variety of potential activities, from volunteer opportunities to wellness events and social gatherings. Heroic Arizona also introduced several key corporate partners, including Kolbe Corp, MAC6, Eliances, Local First Arizona, Tiger Mountain Foundation and LifeGuides, and discussed the importance of expanding these partnerships to further support the Heroic mission.
Next Steps for Heroic Arizona
Heroic Arizona has exciting plans on the horizon, with clear action steps to bring them to life. Here’s what’s coming up:
Fostering Soul Force and Flourishing
The evening wrapped up with an inspiring talk by Stephanie Clerge on the 'Soul Force Equation.' She encouraged attendees to focus on their energy levels and evaluate their habits around eating, moving, sleeping, and breathing. By setting meaningful targets and committing to consistent progress, everyone was empowered to identify areas for personal growth and commit to changes that would elevate their lives.
Thank You’s: Much gratitude to Trinity Peterson-Meyers who helped organize the event logistics, Al Loveland and Ben Johnson for technology support, and Stephanie Duarte who provided the charcuterie boards for the meeting participants. And huge thanks for all who attended and shared ideas as together we co-create a future of flourishing.
Looking Ahead
As Heroic Arizona continues to grow, the future holds abundant opportunities for community impact and individual transformation. With an energized start, supportive corporate partnerships, and a thriving membership, Heroic Arizona is well on its way to building a flourishing, connected, and inspired community. We look forward to seeing everyone at our next gathering and are excited for what’s in store for Heroic Arizona!
Stay tuned and be part of this journey toward flourishing in Arizona—together, we can make a difference in our communities and beyond! All in! Let's go heroes!
