Are you ready to activate your best self and inspire others to do the same? We’re thrilled to share the Flourishing Leaders Podcast with our Heroic Arizona community and beyond—a dynamic show packed with inspiration, practical tools, and wisdom to help you thrive in business and life. Whether you’re a member of our Heroic Arizona community or someone passionate about personal growth, leadership, and the mission of Heroic, this podcast is for you! ️
Listen now on Apple Podcasts: Flourishing Leaders Podcast
Why You’ll Love the Flourishing Leaders Podcast
Hosted by Scott Parsons, a longtime advocate of Heroic and a key connector in our Heroic Arizona initiatives, the Flourishing Leaders Podcast is your go-to resource for unlocking your heroic potential. Scott’s passion for conscious leadership and personal development shines through in every episode, offering actionable insights to help you become the best version of yourself.
Joining Scott as a frequent co-host is Jason Viyar, the newest addition to the Heroic Arizona Board of Directors! Many of you met Jason at our transformative Heroic Arizona education launch earlier this year, where his energy and vision for empowering others left a lasting impact. With his extensive background in leadership and education (check out his LinkedIn profile), Jason brings a wealth of knowledge and enthusiasm to the podcast, making each episode both fun and deeply insightful.
Kicking Off with a Heroic Bang!
The podcast’s very first episode features none other than Brian Johnson, the Founder & CEO of Heroic Public Benefit Corporation (heroic.us). Brian’s mission to help 51% of humanity flourish by 2051 sets the tone for the series, blending ancient wisdom with modern science to inspire us all. This episode is a must-listen for anyone in our Heroic Arizona community or those curious about Heroic’s transformative philosophy.
Future episodes are just as powerful, offering a mix of inspiration, practical tips, and engaging conversations with leaders who embody the Heroic spirit. Each episode I listen to becomes a new favorite, but my current top pick is the conversation with Caroline Adams Miller, exploring why grit is essential for flourishing and how to grow it, plus the profound truth that happiness boils down to three words: Other people matter. This idea hit me like lightning, connecting directly to my days promoting conscious capitalism. A hero of that movement, Bob Chapman, CEO of Barry-Wehmiller, wrote the incredible book Everybody Matters, which details a business case study where Bob’s discovery led Barry-Wehmiller to adopt a forward-looking metric to reduce their employees’ divorce rates—an inspiring example of purpose-driven leadership. When I shared this connection with Scott Parsons, he sent a photo of his own copy of Everybody Matters and revealed that Bob Chapman is already scheduled as a future guest! If you’re attuned to the ideas of conscious capitalism, this podcast is tailor-made for you.
A Shared Vision: Heroic and Conscious Capitalism
The Flourishing Leaders Podcast resonates deeply with the values of Heroic Arizona and the broader Heroic community. Scott Parsons, introduced to us through Jason Viyar, has been instrumental in advancing our mission, including our groundbreaking education launch. His longtime advocacy for Heroic and his connections within the Conscious Capitalism movement have created a powerful synergy. If you’re drawn to the ideas of conscious leadership, purpose-driven business, or creating a thriving world, you’ll find a home in this podcast and our community.
Join the Movement
We invite our Heroic Arizona community—and anyone passionate about personal growth and leadership—to tune in to the Flourishing Leaders Podcast. Each episode is a step toward becoming the best version of yourself, equipped with tools to make a meaningful impact in your life and the lives of others.
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Share this podcast with friends, colleagues, or anyone who shares our vision of a flourishing future.
Connect with us on social media to join the conversation and spread the word about Heroic Arizona and the podcast. Tag us and use #FlourishingLeaders to let us know how the podcast is inspiring you!
Let’s come together to activate our heroic potential and create a world where flourishing is the norm. Thank you to Scott Parsons, Jason Viyar, and Brian Johnson for leading the way—and thank YOU for being part of this movement.
With gratitude and enthusiasm,
Scott McIntosh and the Heroic Arizona Team
Ready to spark your leadership potential and inspire those around you? Heroic Arizona (HeroicAZ) invites you to Heroic Leadership 101: How to Inspire and Empower People to Do Great Things, a special 2-hour evening event on June 18, 2025, virtual or in-person at MAC6 in Tempe, Arizona. This free event for HeroicAZ members and invited guests is perfect for entrepreneurs, leaders, employees, and everyday heroes who want to lead with purpose—starting with themselves and rippling out to their families, friends, workplaces, and communities. Join us in-person or virtually for a 1-hour screening of the Heroic Leadership 101 course, followed by a 1-hour facilitated conversation to deepen your learning and connections. Whether you’re building a business, guiding a team, parenting, or uplifting friends, this event will empower you to activate your Heroic Potential and inspire greatness.
RSVP Now for June 18, 2025 Not yet a Member of HeroicAZ, send Scott.McIntosh@heroicaz.us a message to receive a special guest invitation and registration code.
What Is Heroic Leadership 101?
Heroic Leadership 101 is a 2-hour evening event designed to ignite your ability to lead and inspire in every area of your life. The evening begins with a 1-hour screening of Heroic’s powerful Leadership 101 course, which distills ancient wisdom and modern science into practical tools for self-mastery and influence. Afterward, join a 1-hour facilitated learning conversation—both in-person or virtually—where you’ll share insights, connect with others, and explore how to apply these principles to your unique leadership journey. This free event is open to HeroicAZ members and invited guests, making it an accessible way to experience Heroic’s transformative framework and join a community of purpose-driven heroes.
Top 10 Reasons to Attend: Leadership for Everyone
We’re all leaders—first of ourselves, then of others through our work, families, and friendships. Here are the top 10 reasons why CEO’s, entrepreneurs, leaders, employees, and people of all sorts should attend Heroic Leadership 101:
Event Details
Who Should Attend?
This event is for anyone ready to lead with purpose:
As a 501(c)(3) membership organization, HeroicAZ is excited to host this event in Arizona, fostering a community of heroes dedicated to self-mastery and service, inspired by our mission to transform lives locally and globally.
Why This Matters
In a world craving connection and purpose, we need leaders who inspire and empower others to shine. Heroic Leadership 101 equips you to be that leader, starting with yourself. By mastering your own energy and purpose, you’ll naturally uplift those around you—your kids, colleagues, or friends—creating a ripple effect of positive change. This free evening event is your chance to take the first step.
RSVP Today
Don’t miss this opportunity to ignite your leadership potential and connect with a community of heroes. Join us in Phoenix or virtually on June 18, 2025, for an inspiring evening of learning and conversation. RSVP now and start your journey to inspire and empower!
RSVP Now
“Heroic’s approach to leadership is practical and inspiring—it’s changed how I show up every day!” — Attendee Testimonial
About Heroic Arizona Heroic Arizona (HeroicAZ) is a financially and legally independent 501(c)(3) membership organization under charter from Heroic Public Benefit Corporation. We empower individuals and communities to live heroically through events, resources, and partnerships. Learn more at heroicaz.us.
At Heroic Arizona, we’re all about activating our heroic potential, drawing on ancient wisdom, modern science, and practical tools to become the best versions of ourselves. Recently, Brian Johnson, the visionary behind Heroic Public Benefit Corporation, shared a powerful one-minute daily wisdom video spotlighting A Complaint Free World by Will Bowen, alongside a six-page Philosopher’s Note distilling the book’s big ideas. This sparked a wave of excitement among Heroic and Heroic Arizona leaders and members, inspiring our community to take on the 21-Day Complaint Free Challenge as a transformative learning opportunity. Join us as we embark on this journey together, supported by our vibrant WhatsApp group and weekly roundtable discussions, to cultivate positivity, self-mastery, and meaningful connections.
What Is the 21-Day Complaint Free Challenge?
In A Complaint Free World, Will Bowen challenges us to go 21 days without complaining, criticizing, or gossiping. Why 21 days? Research suggests it takes about three weeks to form a new habit. By consciously avoiding negative speech, we rewire our minds to focus on solutions, gratitude, and positivity. Bowen’s method is simple but profound: wear a purple bracelet (or any reminder) and switch it to the other wrist each time you catch yourself complaining. Each slip resets your 21-day count, encouraging mindfulness and persistence. The goal isn’t just to curb complaints but to transform how we think, communicate, and show up in the world—perfectly aligning with Heroic’s mission to close the gap between who we are and who we’re capable of being.
Why Heroic Arizona Is All In
When Brian shared the A Complaint Free World wisdom on Heroic’s platform our community saw it as a call to action. Complaining can drain our energy and disconnect us from our virtues like wisdom, courage, and love—qualities we strive to embody as Heroic Arizona members. By accepting this challenge, we’re not just practicing self-mastery; we’re fostering a culture of positivity that ripples through our families, workplaces, and communities. Inspired by Brian’s distillation of Bowen’s ideas, several Heroic and Heroic Arizona leaders proposed we make this a collective effort. The response? Our HeroicAZ WhatsApp group lit up with members sharing insights, challenges, and strategies for staying complaint-free, proving that growth is amplified when we learn together.
Join the Challenge and Our Community
We invite all Heroic Arizona members—and those curious about our movement—to take the 21-Day Complaint Free Challenge and engage with our community in three powerful ways:
Accept the Challenge: Commit to 21 days without complaining, criticizing, or gossiping. Grab a bracelet, a rubber band, or any token to remind you of your goal. Each day, focus on solutions and gratitude, reframing negative thoughts into constructive ones. For example, instead of saying, “This meeting is a mess,” try, “Let’s clarify our goals to make this meeting more productive.” Not a Heroic Arizona member yet? This challenge is a perfect way to explore our philosophy of living with arete (excellence), and you’re welcome to join the journey. Check out the Philosopher’s Note on A Complaint Free World at heroic.us for inspiration to get started.
Share Learnings in Our WhatsApp Group: Our Heroic Arizona WhatsApp group has become a lively hub for discussing the challenge. Members are posting about moments they caught themselves mid-complaint, strategies for redirecting negativity (like pausing to breathe or journaling gratitude), and victories in staying complaint-free for days at a time. This group isn’t just for members—it’s open to anyone interested in Heroic Arizona as a way to explore membership. Join the conversation to share your progress, ask questions, and connect with others striving to be their best selves. Email me at Scott.McIntosh@heroicaz.us to get added to the group and start sharing your insights.
Join Our Weekly Roundtable: Every Thursday from 11 a.m. to noon, Heroic Arizona hosts a roundtable at MAC6 in Tempe, with a virtual option for those who can’t attend in person. These sessions are a space to dive deeper into the 21-Day Complaint Free Challenge, share learnings, and explore how Bowen’s principles align with Heroic’s focus on energy, work, and love. We’ll discuss practical tips, like reframing criticism into constructive feedback (e.g., telling a child, “I’d love to see your room tidy so we can enjoy our space” instead of “You never clean up”). Whether you’re a member or just curious, the roundtable is a welcoming environment to connect and grow. RSVP at heroicaz.us/events to join us in person or via Zoom.
The 21-Day Complaint Free Challenge is more than a personal experiment—it’s a step toward embodying the virtues that define a heroic life. At Heroic Arizona, we believe that small, intentional actions, like choosing solution-focused words, create big shifts in our mindset and impact. This challenge complements our work with MAC6’s community of conscious businesses and our educational initiatives, like the Heroic Journey curriculum, which fosters character and purpose in youth. By practicing complaint-free communication, we model resilience and positivity for our teams, families, and communities, aligning with our mission to help 51% of humanity flourish by 2051.
Take the First Step Today
Ready to activate your heroic potential? Here’s how to dive in:
Start the Challenge: Commit to 21 complaint-free days. Visit heroic.us to access Brian’s daily wisdom video and the A Complaint Free World Philosopher’s Note for guidance.
Join the WhatsApp Group: Email Scott.McIntosh@heroicaz.us to connect with our community and share your journey.
Attend the Roundtable: RSVP at heroicaz.us/events for our Thursday 11 a.m. session at MAC6 or virtually.
Explore Membership: Curious about Heroic Arizona? The WhatsApp group and roundtable are open to all, offering a taste of our community’s commitment to growth. Learn more at heroicaz.us/membership.
As Brian Johnson reminds us, “Today’s the day to move from theory to practice.” Let’s embrace the 21-Day Complaint Free Challenge together, transforming our words, thoughts, and lives. Share your commitment in the WhatsApp group or at the roundtable, and let’s inspire each other to live with arete. Who’s in?
Heroic Arizona is a chapter of Heroic Public Benefit Corporation, dedicated to fostering personal and community flourishing through wisdom, discipline, and love. Connect with us at heroicaz.us and join the movement to create a world where everyone thrives.
Are you ready to unlock your potential and make 2025 your best year yet? The Heroic Clarity & Antifragile Confidence Workshop on May 31, 2025, hosted by Heroic Arizona, is your chance to ignite positive change and step into the best version of yourself.
• Activate Your Heroic Potential
This workshop, led by certified Heroic instructor Stephanie Clerge, uses a proven framework blending ancient wisdom and modern science to help you close the gap between who you are and who you’re capable of being.
• Master the Big 3: Energy, Work, Love
Learn practical tools to optimize your energy, enhance your work, and deepen your relationships, setting the foundation for a flourishing life.
• Forge Antifragile Confidence
Discover how to turn obstacles into opportunities, building resilience that fuels personal growth, as highlighted in Heroic’s philosophy.
• Hands-On, Experiential Learning
This isn’t just a lecture—it’s an immersive, interactive experience designed to spark transformation through real-time exercises and group activities.
• Join a Vibrant Community
Connect with like-minded individuals who share your passion for growth, fostering friendships and a supportive network that lasts beyond the workshop.
• Practical Habits for Lasting Change
Learn to use willpower wisely to install habits that run on autopilot, making self-mastery achievable and sustainable.
• Exclusive Access to Heroic Tools
Gain access to scientifically backed behavioral design tools from Heroic Public Benefit Corporation, empowering you to live in alignment with your ideals.
• Inspiration from Local Heroes
Hosted by Heroic Arizona, a 501c3 dedicated to positive change, this workshop celebrates local impact and community flourishing.
• Set the Tone for 2025
Kick off the summer with clarity and momentum, preparing to make 2025 your greatest year yet, as emphasized in Heroic’s mission to create “masterpiece days.”
• Limited Spots, High Impact
With only a select number of seats available, this intimate workshop ensures personalized attention and a world-class experience, as noted in Heroic’s commitment to excellence.
Don’t Miss Out!
The Heroic Workshop on May 31, 2025, is more than an event—it’s a catalyst for becoming the hero of your own story. Secure your spot today at heroicaz.us/event-6174904 and join us in Tempe for a day of transformation, connection, and growth.
Ready to take the leap? Register now and let’s make it happen!
In today’s world, it’s easy to feel overwhelmed. From global uncertainties to personal challenges, anxiety can creep in, clouding our minds and draining our energy. The constant stream of troubling news—economic shifts, political divides, and societal changes—can make it feel like chaos is the new normal. But what if there was a way to not just cope with this chaos, but to thrive in it? What if you could transform stress and uncertainty into fuel for growth? That’s exactly what our Heroic Clarity and Antifragile Confidence Workshop at Heroic Arizona is designed to help you do.
The Antidote to Anxiety: Antifragile Confidence
Anxiety often stems from feeling powerless in the face of life’s unpredictability. The antidote? Antifragile confidence—a powerful mindset that allows you to grow stronger through adversity. Unlike resilience, which is about bouncing back, antifragility is about becoming better because of stress, challenge, or chaos.
Think of it like going to the gym. When you lift weights, you intentionally stress your muscles, causing tiny tears. But those tears don’t weaken you—they trigger your body to rebuild stronger, more capable muscles. Anything antifragile works the same way: it thrives under pressure, using challenges as opportunities to grow. In our workshop, you’ll learn how to apply this principle to your mind and spirit, cultivating a confidence that doesn’t just withstand the storms of life but uses them to propel you forward.
Why This Workshop Matters Now
At Heroic Arizona, we believe that the path to a flourishing life lies in closing the gap between who you are and who you’re capable of being. Our Heroic Clarity and Antifragile Confidence Workshop is a transformative experience designed to equip you with the tools to navigate today’s turbulent world with calm, purpose, and strength. Drawing on ancient wisdom and modern science, this workshop will guide you through practical strategies to:
Whether you’re feeling weighed down by global events or personal struggles, this workshop will empower you to harness stress as a catalyst for growth. You’ll leave with actionable practices to build a mindset that not only survives but thrives in any environment.
What to Expect at the Workshop
Led by Stephanie Clerge, co-founder of Heroic Arizona, and inspired by the teachings of Brian Johnson, CEO of Heroic Public Benefit Corporation, this immersive event will combine interactive exercises, guided discussions, and practical tools to help you activate your heroic potential. You’ll explore the “Big 3” pillars of Energy, Work, and Love, learning how to optimize these areas to create a life of purpose and impact.
The workshop is open to all Heroic Arizona members and their invited guests, making it a perfect opportunity to connect with a community of like-minded individuals committed to personal growth. Together, we’ll forge a path to antifragile confidence, ensuring you’re ready to face any challenge with clarity and strength.
Join Heroic Arizona and Be Part of the Movement
Ready to take the first step? Heroic Arizona membership is your gateway to this transformative workshop and a wealth of resources to support your journey. For just $10 per month, you can join our vibrant community and gain access to exclusive events, tools, and content designed to help you live as the best, most heroic version of yourself. Sign up today at heroicaz.us/Membership and invite a friend to join you at the workshop
Don’t Just Survive—Thrive
The world may feel chaotic, but you have the power to rise above anxiety and uncertainty. By developing antifragile confidence, you can transform challenges into opportunities, turning stress into strength. Join us at the Heroic Clarity and Antifragile Confidence Workshop and discover how to navigate today’s world with calm, clarity, and unshakable confidence.
Event Details:
Let’s seize this moment to activate our heroic potential together. Sign up now and take the first step toward a stronger, more confident you!
Heroic Arizona is a 501(c)(3) membership organization dedicated to igniting positive change and helping you become the best version of yourself. Learn more at heroicaz.us.
In the Heroic Elite program, a 101-day sprint to become our best selves in energy, work, and love, health takes center stage. Why? Because to thrive in our careers and relationships, we need vibrant energy—and nutrition is a cornerstone of that vitality. The December 2024 Elite Update from Heroic (https://www.heroic.us/elite-update-dec24) highlighted the transformative journeys of participants, many of whom overhauled their nutrition to unlock peak performance. The result? A surprising revelation: in the vegan vs. carnivore debate, both can win—if you ditch the processed junk.
The Elite Nutrition Journey
From January to mid-April 2025, Elite participants were encouraged to find a nutrition plan that fit their lives. The advice was simple: if your current diet fuels you and you feel great, stick with it. But if you’re battling weight, inflammation, pain, or low energy, it’s time to upgrade. With Heroic’s founder and CEO, Brian Johnson, thriving on a near-pure carnivore diet, many participants, including myself, explored high-protein, low-carb approaches like carnivore or paleo. Others, however, took different paths, including veganism, sparking a fascinating exploration of what truly works.
My Nutrition Evolution
Years ago, I tried veganism for nearly two years. I felt good—energized and aligned with my values—but it came with challenges. Creating flavorful, satisfying meals was time-intensive, and getting enough protein led to weight gain. Eventually, I shifted to a high-protein, meat-heavy diet. I loved it, found it easy, and shed pounds effortlessly, reaching my high school weight. But some stubborn belly fat lingered.
When I joined the Heroic Elite program in January 2025, I doubled down on research and leaned into an even higher-protein, low-carb approach. The result? More belly fat melted away, and my energy soared. Protein-packed meals became my go-to, and I felt unstoppable.
The Vegan Revelation
Then came a game-changer. At the April 2025 Heroic Arizona monthly meeting, Rodney Smith of Grow Space Kitchen (https://www.growspacekitchen.com/) led a vegan cooking demonstration. I was skeptical—could vegan food really rival the satisfaction of my high-protein meals? To my astonishment, the dishes were vibrant, delicious, and satisfying. It was a wake-up call. My mind opened to a profound truth: the real magic of both vegan and carnivore diets lies in what they eliminate—processed foods, sugars, and the “crap” peddled by Big Food.
The Surprising Winner: You
The vegan vs. carnivore showdown isn’t about one being better—it’s about finding what works for you. My high-protein, low-carb diet fits my lifestyle and love for meat, helping me lose weight and feel great. But Rodney’s vegan dishes showed me that plant-based eating can be just as powerful, flavorful, and effective for others. The common thread? Both approaches ditch the processed junk that fuels inflammation, weight gain, and low energy.
The Takeaway
The Heroic Elite program taught us that nutrition isn’t one-size-fits-all. Whether you thrive on steak or kale, the key is to choose a plan you enjoy and stick to it—while ruthlessly cutting out sugar and processed foods. Do that, and you’ll not only feel better but also live longer, with the energy to crush it in work, love, and life.
So, vegan or carnivore? The surprising result is both win. Find your path, eliminate the junk, and become the hero of your own story.
As an entrepreneur, engineer, and leader, I have learned that the secret to success lies in one simple principle: making things happen. This mindset has guided me through founding McIntosh Engineering, co-founding with my son Kyle MAC6 and Conscious Capitalism Arizona, and now, with Stephanie Clerge co-foundering Heroic Arizona. Inspired by Steve Chandler’s 100 Ways to Motivate Yourself—specifically a recent Plus 1 shared this week, this philosophy of action, courage, and doing drives my personal and professional growth.
Chandler’s book resonates deeply with this approach. He writes, “Replace worry with action. Don’t worry. Or rather, don’t just worry. Let worry change into action. When you find yourself worrying about something, ask yourself the action question, “What can I do about this right now?” This idea was a cornerstone of my leadership at McIntosh Engineering. We faced complex engineering, customer and people challenges that could paralyze a team with indecision. I’d tell my colleagues, “When I’m gone, err on the side of making things happen.” Stalling out of fear of making the wrong move kills momentum. Even if a decision isn’t perfect, it’s a step forward—a learning opportunity to sharpen our aim.
We call this our “ready, fire, aim” mentality. In life and business, we rarely have all the information for a flawless decision. Instead, we aim roughly, take the shot, and adjust based on what we learn. When Kyle and I co-founded MAC6, a co-working and co-manufacturing space, we didn’t have every detail figured out. We had a vision, acted, and refined our model as we went. Similarly, with Conscious Capitalism Arizona, we launched with a commitment to purpose-driven business, acting and iterating to build a thriving community. At Heroic Arizona, we continue this approach, hosting weekly Roundtables every Thursday from 11 AM to noon at MAC6, where we share Heroic Philosophers Notes and Plus 1s—like the one on Chandler’s book that inspired this blog.
Chandler’s concept of “Creation vs. Reaction” also hits home. He notes, “You can create your own plans in advance so that your life will respond to you.” As an engineer, I’m a planner by nature. I believe in preparation, but I’ve learned that planning must be an active, ongoing process, not a barrier to action. I often say, “All good things take time,” but that doesn’t mean waiting for the perfect plan. It’s about balancing thoughtful preparation with decisive action. I encourage our teams to plan but always lean toward doing. A plan without action is just a daydream.
This balance has been key to my success. At McIntosh Engineering, we faced moments of doubt—fear of making the wrong move could have stopped us. But we leaned on Chandler’s wisdom: “Fear of doing it can only be cured by doing it.” By taking action, even when uncertain, we built confidence and momentum. Each decision, right or wrong, was a chance to learn and grow. This mindset turned challenges into opportunities and brought MAC6, Conscious Capitalism Arizona, and Heroic Arizona to life.
I invite you to embrace the “make things happen” mentality. Don’t let fear of failure or the pursuit of perfection hold you back. As Chandler reminds us, “The greater part of courage is having done it before.” Take that first step, even if it’s imperfect. Join us at our Heroic Arizona Roundtables every Thursday at MAC6 to experience this philosophy in action. Share insights from Philosophers Notes, discuss Plus 1s, and connect with a community committed to growth.
In life and leadership, the path to success is paved with action. Ready, fire, aim. Make things happen, learn, and keep moving forward. That’s how we grow, lead, and create a life of impact.
Scott McIntosh is the founder of McIntosh Engineering, co-founder of MAC6 and Conscious Capitalism Arizona with his son Kyle McIntosh, and co-founder of Heroic Arizona with another partner. Join their weekly Heroic Arizona Roundtables every Thursday from 11 AM to noon at MAC6 to share Philosophers Notes and Plus 1s. Learn more at heroicaz.us.
On Thursday evening, March 27, 2025, the Heroic Arizona Education Launch Event ignited a movement to reshape education, aligning with the ambitious global vision of Heroic: "Training the Next Generation of Heroes to Change the World." Promoted as a night to "explore how heroic principles can transform education”, the event delivered profound inspiration and actionable insights, spotlighting Heroic Arizona’s role as a trailblazer in a scalable, research-backed initiative poised to impact millions. Anchored by an expansive and deeply personal keynote from Navajo educator Shaun Martin, and elevated by a dynamic panel discussion, the evening marked a bold step toward equipping students and educators to thrive—starting in Arizona and rippling outward.
A Foundation in Navajo Philosophy Meets Heroic Vision
Shaun Martin opened the event with an extended exploration of hózhó, a foundational Navajo concept meaning balance, harmony, beauty, and a holistic way of life. "You can’t have all good and no bad," he explained, emphasizing that hózhó is about accepting life’s dualities—joy and struggle—as opportunities for growth. He delved into its linguistic richness, noting how it morphs into bahózhó (happiness), najóí (beauty), and hózhógo (going forward in beauty), each variation a thread in Navajo prayers, ceremonies, and daily existence. Martin shared how hózhó reflects a worldview where all beings—humans, animals, insects, plants, and elemental forces like wind and rain—are "persons" with male or female energies, interconnected in a living tapestry. "A male rain is hard and aggressive; a female rain is a soft drizzle," he illustrated, painting a picture of balance in nature and humanity.
This philosophy, he argued, offers a lens for education that prioritizes relationships and resilience over rigid metrics—a direct parallel to Heroic Education’s seven core objectives, like "Forge Antifragile Confidence" and "Optimize the Big 3 (Energy, Work, Love)." Martin recounted a personal moment from a healing ceremony, where his grandfather asked, "How do you define yourself?"—a question that lingered unanswered, pushing him to reflect on identity beyond roles like runner or principal. "It’s about progression, not just achievement," he said, aligning hózhó with Heroic’s mission to integrate ancient wisdom and modern science for flourishing. This synergy framed the night, bridging Navajo tradition with a global call to transform education.
A Tale of Resilience: From Trauma to Triumph
Martin’s keynote unfolded into a raw, multi-generational narrative of resilience, embodying Heroic’s ethos of turning adversity into strength. He began with his father’s harrowing experience in the 1950s, forcibly taken by soldiers to a boarding school under the U.S. government’s "Kill the Indian, Save the Man" initiative. "They shaved his hair, washed his mouth with soap for speaking Navajo," Martin recounted, detailing how his father, at ten, ran away multiple times, trekking through winter nights along the Little Colorado River wash to reach home. "When he saw the glow of the hogan’s fireplace, everything inside became warm again," he said, evoking the smell of cedar and his grandmother’s embrace—a testament to resilience amid trauma.
Martin then pivoted to his own story, starting with a vivid first-grade memory: drawing sheep brains as his favorite food, only to be dragged by the neck to the principal’s office by a horrified teacher. "I’d do anything to be out in the desert instead," he recalled, contrasting this with the pivotal influence of Coach Lohman in sixth grade, who saw his potential and set firm yet loving expectations. "Our kids come to school to be loved so they can learn, and we send them home with hope," Martin emphasized, a mantra echoing Heroic’s focus on faculty empowerment and student transformation. He traced his path to becoming a Division I athlete, ultra-marathoner—running 103 miles to retrace his father’s escape—and now a principal on the Navajo Nation, where he’s shaped first days of school to be welcoming, not wounding. "The leaders of 2051 are in school today," he urged, amplifying Heroic’s urgency to equip them now.
Martin also wove in cultural teachings, like the four reasons Navajo run—celebration, prayer, learning, and healing—instilled by his father at age ten. "You speak to Mother Earth through your feet; you yell to let the holy people know you’re alive," he said, connecting physical acts to spiritual growth. This narrative of overcoming historical trauma while embracing tradition underscored Heroic’s belief that "small, intentional actions shape the future," a cornerstone of its scalable impact.
Education in Crisis: A Global Challenge, Local Solutions
Martin didn’t shy away from education’s stark realities, aligning with Heroic Education’s recognition of a "mental health crisis, social disconnection, and growing distractions." Citing pre-COVID data, he noted the U.S.’s 36th global ranking in diploma quality and quantity, and a chilling 85% correlation between third-grade reading struggles and future prison beds—issues magnified on the Navajo Nation amid poverty and limited resources. "It’s literally a matter of life and death," he warned, tying this to Heroic’s $1.7 billion SEL (Social Emotional Learning) market opportunity, with 83% of principals adopting such curricula. Yet, he balanced this with hope, sharing how his students—many now teachers, coaches, and leaders—thrive through a Navajo-infused, student-centered approach. "Progress is our success," he said, reflecting hózhó and Heroic’s proven results in resilience and purpose. Heroic Arizona’s launch tackled this crisis head-on, proving Arizona’s readiness to lead in this global movement.
Panel Discussion: Local Innovators, Global Impact
The panel showcased how Heroic Arizona operationalizes Heroic Education’s scalable model—starting with faculty, integrating SEL, and aiming for 10,000 schools by 2030. Each panelist tied local efforts to this global vision.
Tom Norwood (Chinle Heroic Education Pilot Program) Norwood reflected on his involvement in a Heroic pilot program bringing Heroic Education principles to Shaun Martin’s students in Chinle, Arizona, on the Navajo Nation. Expressing gratitude for Martin’s inspiring keynote, Norwood highlighted having shadowed Martin for a day, witnessing students run up to hug their principal—a testament to his blend of warmth and high standards. He described the pilot as an exciting collaboration with Chinle’s athletic department, aiming to integrate Heroic’s tools like daily practices and resilience training to support student growth, aligning with Martin’s vision of sending kids home with hope.
Heroic Arizona: A Catalyst for Global Change
Heroic Education’s sustainable model—$100 per student annually, faculty training, and coach certifications—finds a bold champion in Heroic Arizona. The event’s $10,000 scholarship from the McIntosh Family Foundation for Navajo students and plans for an April Community Building Event (fifth Tuesday!) reflect the initiative’s compounding growth path. With 200+ instructors and a science-validated app, Heroic aims to reach millions by 2051. Arizona’s launch, blending Martin’s hózhó with this framework, positions it as a flagship, proving local action can drive global impact.
Defining Ourselves, Changing the World
Martin closed with a challenge to define identity through virtues, not titles. "I define myself by hózhó—living in balance, seeking experiences, valuing inspiration, enduring, exploring, reflecting, and laughing," he said, aligning with Heroic’s "Know the Ultimate Game." This expansive reflection—rooted in a lifetime of running, leading, and learning—capped a night that united a tribe at Heroic Arizona to scale this vision globally.
Heroic Arizona’s bold step on March 28 wasn’t just an event—it was a declaration: the time to train tomorrow’s heroes is now, and Arizona is leading the charge.
Join the Movement Today in support of 51% of humanity flourishing by 2051.
Join Cristy Guleserian and Heroic Arizona on March 27th for an evening of inspiration as we unveil our HeroicAZ Education Program—a game-changing initiative revolutionizing how students and educators thrive.
Meet Cristy Guleserian: Visionary Educator, Transformational Leader, Champion of Inclusion
Cristy Guleserian is at the forefront of education innovation, leading with creativity, care, and compassion. As the Executive Director of Principled Innovation at Arizona State University’s Mary Lou Fulton Teachers College, she works to integrate ASU’s 9th design aspiration, Practice Principled Innovation, into culture, curriculum, and practice. Passionate about designing inclusive environments where all people feel seen, heard, and valued, Cristy has dedicated her career to reshaping education for the better.
With a background as Director of Social Emotional Learning and Character Development Programs at Casa Center for Positive Social Change and experience as an Interpersonal Communications Consultant across education, business, nonprofits, and healthcare, Cristy brings a wealth of knowledge on human-centered learning and leadership.
Heroic Education: A Game-Changer for Students & Educators
Imagine a school where students don’t just survive—they thrive. Heroic Education is a multiyear journey designed to build self-mastery, resilience, and purpose in middle and high school communities. Using evidence-based strategies, students and educators gain practical tools for academic, emotional, and social success.
A Cultural Learning Experience: Navajo Wisdom Meets Heroic Excellence
This event will also highlight how ancient wisdom complements modern education. Shaun Martin—educator, world-class ultramarathoner, and expert in Navajo traditions—will share insights on harmony and resilience in learning.
What to Expect on March 27th
Panel Member Cristy Guleserian – Learn from her experience leading transformative education initiatives Cultural Insights – Discover how Navajo traditions enhance modern learning Networking & Collaboration – Connect with passionate educators and leaders Heroic Tools & Resources – Learn how to integrate Heroic into your school or community
Join the Movement – RSVP Now!
This is more than an event—it’s a mission to transform education and empower the next generation. Secure your spot today at HeroicAZ.us and be part of something truly extraordinary.
Let’s make history—together. See you on March 27th!
Mark your calendars for March 27th and experience an evening of inspiration as Jason Viyar and Heroic Arizona unveil Heroic Education—a game-changing initiative revolutionizing how students and educators thrive.
Meet Jason Viyar: Visionary Leader, Elite Coach, Transformational Mentor
At the forefront of this movement is Jason Viyar—a force for excellence and impact. With 15+ years of leadership in the military, education, and business, he has dedicated his life to unlocking human potential. A West Point graduate and former Army officer, Jason now mentors the next generation, equipping them with the confidence, resilience, and purpose to thrive. Through his high-impact Heroic workshops, he has empowered hundreds to step into their greatness—proving that with the right mindset and guidance, anything is possible.
Jason Viyar in Action: The Benedictine High School Success Story
At Benedictine High School, Jason has seamlessly woven Heroic principles into the school’s culture, empowering students to step into their best selves. The results? Higher grades, greater self-discipline, and an energized student body.
"Hearing about Arete and aligning my actions with my deepest values gave me clarity. I’m now working to express the best version of myself in everything I do—academically, personally, and socially." – Heroic High School Student
"This isn’t just another program—it’s a movement that is transforming our entire school." – Heroic High School Faculty Member
✅ Higher Life Satisfaction & Purpose – Measurable increases among students and staff✅ GPA Transformation – Integrating Heroic helped GPA jumps from 3.0 to 3.54✅ Confidence & Focus – Students report greater engagement, resilience, and future readiness
Guest Speaker Jason Viyar – Experience his inspiring journey and the transformative power of Heroic Education Cultural Insights – Discover how Navajo traditions enhance modern learning Networking & Collaboration – Connect with passionate educators and leaders Heroic Tools & Resources – Learn how to integrate Heroic into your school or community
