
WHO WE ARE
Heroic Arizona (Heroic AZ) is our state’s community for personal excellence and human flourishing. We’re the first local chapter in a global movement—bringing people together to practice the art and science of showing up as their best selves in Energy, Work, and Love. Heroic AZ is powered by a simple truth: When we each close the gap between who we’re capable of being and who we’re actually being, we make our families, teams, and communities better too. |
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HOW WE'RE CONNECTED
Global Movement. Local Impact.
Heroic AZ partners with Heroic Public Benefit Corporation (Heroic PBC)—the global organization founded by philosopher-CEO Brian Johnson, creator of the Heroic App, Mastery Program, and Coach & Workshop Instructor Training.

Together, we’re part of one movement: Global system. Statewide community. Local connection. Heroic Arizona currently has two active local chapters—Heroic Phoenix and Heroic Tucson. Each chapter operates under the statewide Heroic AZ umbrella and exists to bring the Heroic mission to life locally, through real community and shared practice. WHAT CHAPTERS DOLocal chapters are the in-person heartbeat of Heroic AZ. They provide spaces where people can:
GROWING ACROSS ARIZONAAs the Heroic AZ movement expands, additional chapters will be launched to meet demand and serve more communities across the state. |
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WHAT WE BELIEVE
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WHO WE SERVE
Built for Those Who Choose to Rise
We bring Heroic tools, training, and community to Arizona's:

WHY IT WORKS
Proven by Science. Validated by Heroes.
Heroic combines 2,000 years of ancient wisdom with cutting-edge behavioral science to deliver measurable results in well-being, performance, and connection. It’s trusted by West Point, 70,000+ U.S. Special Forces operators, and championship teams like the Chicago Bulls and New York Yankees. This isn’t theory—it’s transformation backed by research. |
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