What is Heroic AZ?

Heroic AZ is Arizona's community for people who want to become their best selves—and help others do the same.

We're the very first local chapter of Heroic, a scientifically-proven personal development system that combines ancient Stoic wisdom with modern psychology. The same system trusted by West Point, 70,000+ U.S. Special Forces operators, and championship teams like the Chicago Bulls and NY Yankees. 

Our mission? Help 51% of humanity flourish by 2051—starting right here in Arizona.

Whether you're someone committed to personal growth, a business leader, nonprofit professional, or an entrepreneur, Heroic AZ gives you the tools, community, and accountability to close the gap between who you're capable of being and who you're actually being.

Learn More About Heroic

• Imagine a World Where 51% of Humanity Is Flourishing

That's our mission. By 2051.

Impossible? Maybe. But we're doing it anyway—one person, one practice, one day at a time.
It starts with you. It starts with us. It starts right here in Arizona, TODAY.

When you optimize your Energy, clarify your Work, and deepen your Love, you don't just change your own life. You change your family. Your team. Your community. And eventually, the world.

This is how we change everything: together.

Energy

Optimize Your Vitality

Build sustainable physical and mental energy through proven practices:

• Better sleep and recovery
• Effective stress management
• Consistent high performance
• Resilience in challenging times

Work

Maximize Your Impact

Channel your energy toward meaningful productivity and purpose:

• Clear daily priorities
• Deep focus without burnout
• Alignment with what matters most
• Contribution that fulfills you

Love

Deepen Your Connections

Build authentic relationships and community:

Not feel-good fluff. Research-backed practices showing effect sizes "larger than witnessed in 35 years of well-being research."

BUSINESS LEADERS

Transform Your Organization

Build teams that are more engaged, productive, and genuinely happier—at work and in life. The same principles trusted by Fortune 100 companies, now available for Arizona businesses.

Explore Corporate Partnerships

NONPROFIT LEADERS

Sustain Your Mission

Access proven tools and supportive community for yourself and the people you serve. Because you can't pour from an empty cup—and your work is too important to do alone.

ENTREPRENEURS

Build Sustainably

Get a 3-minute daily practice that boosts productivity and effectiveness, helping you navigate the long days and tough decisions with clarity and resilience.

Attend Your First Gathering

EVERYDAY HEROES

Live Heroically

Bring out your best self—in your home, your work, and your community. Because showing up with courage, love and purpose makes everyday life extraordinary.

Join the Movement

1

Attend a Gathering

Experience the Heroic Arizona community firsthand. Share challenges, celebrate wins ("Hero Bars"), practice tools for flourishing (habits, reflective frameworks, wellness practices, and make real connections with growth-minded Arizonans. Your first event is free and we encourage members to bring guests.

2

Practice Daily

Use simple, science-backed tools via a powerful app to optimize Energy, Work, and Love. Start with just 3 minutes a day. Track your progress. Build momentum through consistency, not perfection.

3

Go Deeper

Join one of Heroic's online programs that pairs self-mastery with coaching from founder Brian Johnson, access to 750+ "Philosopher's Notes" book summaries, and connection to a global community of 100,000+ people committed to flourishing.

4

Lead Others

Become a Certified Heroic Coach, a Certified Heroic Workshop Instructor, start a chapter in your Arizona community, volunteer at an event, or simply inspire others through your example. Individual transformation creates collective change.

Proven by Elite Performers

The protocol supports performance at the highest levels: West Point, 70,000+ Special Forces operators, championship sports teams, and Fortune 100 companies. If it works in the most demanding environments, it works.

Validated by Research

Research conducted with Stanford professor Sonja Lyubomirsky's wellness lab showed effect sizes "larger than I have ever witnessed in my own 35 years of research on wellbeing and human connection."

Distilled from 750+ Books

Founder Brian Johnson studied over 750 of the world's best personal development books and 10,000+ hours of coaching to create this comprehensive system. You get the best wisdom without decades of searching.

Theory → Practice → Mastery

This isn't just information—it's transformation. Heroic moves you from knowing what to do to actually doing it, day after day, until excellence becomes your identity. 

Community + Accountability

Individual practices matter, but community amplifies everything. Heroic AZ gives you in-person connection, shared celebration, and the accountability that keeps you showing up at your best.